ITB Berlin is the world’s leading travel trade show where representatives from various countries and companies come together to showcase their latest tourism offerings. In 2023, Greece participated in the event with an aim to share its plans for post-pandemic tourism recovery. In this blog post, we’ll take a closer look at Greece’s participation in ITB Berlin 2023 and its plans for the future of Greek tourism.
Greece has always been a popular travel destination, attracting millions of tourists from around the world. However, the COVID-19 pandemic had a severe impact on the country’s tourism industry. As a result, the Greek government and tourism industry had to come up with new strategies to recover from the crisis. The country’s participation in ITB Berlin 2023 was an opportunity to showcase these strategies to the world.
During the event, Greece presented its plans for post-pandemic tourism recovery. The main focus was on sustainable tourism, which aims to balance economic growth with social and environmental sustainability. The country’s tourism industry aims to achieve this by promoting responsible tourism practices, supporting local communities, and preserving the country’s natural and cultural heritage.
To achieve its goals, Greece plans to invest heavily in sustainable tourism infrastructure. This includes the development of sustainable accommodation, the promotion of eco-friendly transport, and the establishment of sustainable tourism destinations. The country also plans to use technology to enhance the visitor experience, such as through the use of augmented reality in cultural tourism.
Another aspect of Greece’s post-pandemic tourism recovery plan is the promotion of off-season tourism. The COVID-19 pandemic has made it clear that tourism cannot rely solely on the summer season. The Greek tourism industry aims to promote year-round tourism by offering new and innovative experiences during the off-season. These may include cultural events, culinary experiences, and adventure tourism.
The Greek tourism industry also aims to promote domestic tourism. During the pandemic, the country’s tourism industry suffered due to the lack of international visitors. To offset this, the industry aims to promote domestic tourism by encouraging Greeks to explore their own country. This will not only help support the industry but also allow Greeks to rediscover their country’s natural and cultural treasures.
Finally, Greece plans to work closely with international partners to promote tourism. The country aims to establish partnerships with other countries to promote sustainable tourism practices and develop joint tourism products. This will help Greece attract more international visitors while also promoting sustainable tourism practices globally.
In conclusion, Greece’s participation in ITB Berlin 2023 was an opportunity to showcase its plans for post-pandemic tourism recovery. The country’s focus on sustainable tourism, off-season tourism, and domestic tourism, as well as its efforts to work with international partners, demonstrates its commitment to a responsible and sustainable tourism industry. As the world recovers from the COVID-19 pandemic, Greece is well-positioned to emerge as a leading sustainable tourism destination.